Social media and your career

These days, social media is everywhere. For many of us, sites like Facebook, Twitter, LinkedIn and Google+ form a major part of how we interact with friends, family and colleagues and online networking makes it easy to connect with others on both a personal and professional basis. In fact, it’s not unusual to hear about somebody who got a new job with the help of these sites.


However, it’s also important to realise that just as these sites can help us in our personal and professional lives, they can also prove to be a hindrance – especially if you aren’t careful about the information you share.


Luckily, most problems can be avoided by simply taking control of what you put online to begin with – and with some careful planning, you may be able to build a strong online profile that actually helps improve your professional standing.


The dos and don’ts of social media

It’s safe to say that it can be difficult to navigate the online world – knowing what to say, building an audience and making the most of your web-based community all require a bit of tact and good judgement. So, to help you get started, here are some dos and don’ts to think about:

  • Do consider using a variety of sites
    There are a number of options when it comes to social media, and each website has its own set of pros and cons. Using a few different sites could help you to make sure your message is heard by the right people and you could even use different sites for different purposes – one for personal use and one for professional, for example.
  • You don’t have to use all of them
    While you could probably keep up with three or four social networks easily, it’s probably not necessary to use them all. In fact, using many different tools could get confusing and difficult to manage over any length of time. Remember, social media should improve your situation, not cause undue stress.
  • Do build a professional following
    If you’re using social media to enhance your professional standing, then you’ll want to build a large following. It’s generally recommended that you do this by providing useful and relevant information on a regular basis, mixed with a bit of personality – but don’t overburden your readers with too many posts. A flood of messages can be a fast way to lose followers.
  • Don’t spam or buy followers
    While having a lot of followers can certainly be a boost to your self-confidence – and look good to employers – be sure to build your audience organically. Spamming or buying readers might seem like a quick and easy solution, but having real readers who are interested in what you have to say will give you more lasting benefit.
  • Do understand your security settings
    Each social media website has its own set of security settings which are there to help you control what information gets shared where and with whom. When you sign up for any networking site, take some time to get to know these security preferences and set them to a level that’s right for you.
  • Don’t make yourself completely invisible
    Putting all of your security settings at the highest level is fine if you’re simply using social networking for personal reasons, but if you want to build a professional following, you’ll need to turn them down a bit – otherwise, nobody will be able to find your page.


Build your career with RK Accountancy

Here at RK Accountancy, we have extensive experience in helping accounting professionals find jobs and move up the career ladder – and our team of consultants is here to help you find opportunities that match your skills and ambitions.


If you’d like to find out more about how we can help you find a new accountancy role, just get in touch. You can also register by uploading your CV and answering a few questions. What’s more, all of our current vacancies are listed on our website, so you can browse the options immediately.